E-COMMERCE platforms working strategies to serve consumers in India under lockdown

BENGALURU headquartered Flipkart like   other online consumer outlets readying itself to serve anticipated growing clienteles   impacted by nationwide lockdown in India till April 15 in an effort to contain the spread of COVID-19 and for this purpose, it has halted accepting new orders promising to resume operation in a few days.’’ We want to first disable taking all orders and then start enabling categories in a sequential manner,” Adarsh Menon, senior vice president, Flipkart said in an email to employees. Amazon, the other large e-retailers, said it was suspending the delivery of non-essential products and prioritizing household staples, packaged foods, and healthcare items All the 3 supply chains viz. grocery, non-large and large will stop taking orders from tonight or tomorrow morning,” said Menon. “Leadership will evaluate how to get supply chains back in consultation with government and stakeholders but as of now the platform will not accept any orders.” Amazon has given option to e buyers  to cancel pending orders and claim refund-commerce operations across the board have been disrupted for a week. Indians observed a self-imposed quarantine on Sunday, and on Tuesday it was extended to be followed from March 25 to April 15.Major disruption is faced by grocery delivery firms like BigBasket and Grofers, which have seen their orders shoot up over the last week.

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