BENGALURU headquartered software services firm Infosys has signed a three-year partnership with the Australian Open as its official digital innovation partner. India’s second software company will leverage its expertise in emerging technologies like Big Data and Analytics, Artificial Intelligence as well as Virtual and Augmented Reality to provide unique, innovative and engaging experiences for fans, Infosys said in a statement. Software major Infosys on Monday announced a strategic three-year partnership with the Australian Open tennis championship.“This partnership is about creating new ways of experiencing the Australian Open. We are really excited about the opportunity to showcase how digital technologies can enhance the boundaries of this tournament, to change the way the tournament is watched, analysed and played,” Infosys CEO and Managing Director Salil Parekh said in a statement. The financial details of the deal were, however, not disclosed.“Partnering with Infosys is an exciting next step in our ongoing quest to innovate the Australian Open and engage new audiences across the world,” Craig Tiley, Tournament Director, Australian Open, said. Tennis Australia is the governing body of tennis in Australia, promoting and facilitating participation the sport at all levels, as well as conducting national and international tournaments and events. The partnership is about creating new ways of experiencing the Australian Open, Infosys CEO and Managing Director Salil Parekh said.“We are really excited about the opportunity to showcase how digital technologies can enhance the boundaries of this tournament, to change the way the Australian Open is watched, analysed and played,” he added. This association with Tennis Australia reaffirms the company’s strategic commitment to the region where it partners with some of the leading enterprises in driving their digital transformation agenda, he added. The Australian Open, one of the world’s most popular sports and entertainment events, has continued to evolve its digital experiences in recent years. “We have long understood the importance of using data and insights to improve connections with our fans, players, coaches and the rest of the tennis community and we look forward to working with Infosys to change the way we all experience our great sport in the future,” Parekh added.