Compaq Smart TVs to be available from 01 September onwards across the country

Consumer Electronics: Ossify invests Rs 225 crore to acquire manufacturing  facility for producing Compaq TVs, Retail News, ET Retail

Ossify Industries, headquartered in Noida, has announced Compaq Televisions’ entry into the Indian Smart Television market claiming that its upcoming Compaq smart TVs “will transform television usage into a seamless and integrated experience.” The company will launch its first smart TV in India on September  1 in partnership on Flipkart, India’s homegrown e-commerce marketplace, to cater to the growing demand for smart TVs in the country.  The Compaq Smart TVs come equipped with the latest technologies that offer a seamless and immersive viewing experience to new-age users with some exciting personalization and experience enhancers. India is one of the largest markets in the world with more than 200 million potential TV households according to Counterpoint Research. However, it is still underpenetrated which makes India an attractive growth market for the entire TV and content value chain. Broader internet penetration and the rapidly growing number of smartphone users in India are powering the Smart TV industry as users look to continue their streaming content consumption on bigger screens when at home. Commenting Anand Dubey, CEO – Ossify’s Compaq Televisions Business, said, “We are pleased to announce our foray into the Smart TV industry to offer best-in-class viewing experience to our consumers. The Smart TV market in India is one of the fastest-growing segments under the TV industry and offers a massive opportunity to transition millions of consumers using traditional TVs to multi-functional Smart TVs. In this pursuit, Flipkart engaged, as a natural partner of Ossify’s, with its deep understanding of its consumer base and the Smart TV industry. We aim to share our synergies in bringing the new-age technology solutions to millions of consumers across the country. “Hari Kumar, Senior Director at Large Appliances, Flipkart said, “Smart TVs have truly revolutionized the TV viewing experience of consumers and are witnessing an increasing demand since the past few years primarily due to rising aspirations of people to own large screens. Flipkart has played a key role in bringing this transformation with our nuanced understanding of consumers’ evolving needs, a pan-India reach, and availability of various affordable payment constructs such as No Cost EMI, Debit Card EMI.” Image courtesy:   ET Retail

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