C. Krishnaiah Chetty Group of Jewellers Introduces Paper-GoldTM programme, valid till 30th June 2020

Adhering to the Government’s initiative of maintaining safe physical distancing, and without opening their off-line showrooms, to combat the on-going global pandemic, 150-year C Krishnaiah Chetty Group of Jewellers unveiled a novel concept of bookings for CKC’s Paper-Gold, for 22 Kt gold. The company says in a statement Gold has shown its strength again in the Global Pandemic with a 35% rise on price globally. The Paper-Gold™ programme continues till June end knowing that restrictions in movement may be present till that date. Response and interest were received online from their patrons from 17 countries across the globe. About CKC’s PAPER-GOLD™: Under this innovative programme, customers book 22k gold in denominations from 5gm, 10gm, 50gm up to 1kg. CKC’s Paper Gold™ bookings may be exchanged for gold or diamond jewellery of same or more weight at any time over the next 11 months. To safeguard the clients who may be under travel restrictions, a customer will be charged only the lower of booking rate or delivery date rate (whichever is lower) for exchange of jewellery. This is the promise under their Signature Rate Protection Plan™.  Additionally, understanding the uncertain situation and to help customers; to help in the slow-down of economy, if the customer wishes, god forbid, to withdraw from the programme within 11 months, C Krishnaiah Chetty Group of Jewellers will refund the paid amounts at the then prevailing rates under their normal buyback policy. According to Chaitanya V Cotha, Director at C. Krishnaiah Chetty Group of Jewellers, “The current plan of contact-less purchase of 22 Kt Paper-GoldTM is tailored for the current Covid-19 situation of uncertainty. It’s welfare and caring programme to help our customers invest in an asset class of this wonder metal – gold, that has shown its resilience in all crisis moments through time”.

The proprietary CKC’s PAPER-GOLD™ advance booking programme has received 80% of total online revenue during the recent Akshaya Tritiya weekend. With an increase of over 10 times the number of visitors to the website as compared to normal days, the online push has been a good success. Paper-Gold™ is available on C. Vinod Hayagriv, Managing Director & Director, of C. Krishnaiah Chetty Group, said: “This is also a key indicator of today’s shopping trends. Keeping this development in mind, we aim to strengthen our online presence in the coming months, even post-June end. We are shortly releasing an App that will bring our customers even closer to us and our services. Despite the fact, that all of the brand’s showrooms were closed, this year’s Akshaya Tritiya sales have been equal to 25% as compared to those of similar period in previous years”.With renewed interest from several global federal banks who have increased their holdings in gold, this phenomenon is not new to India, where gold has held a personal store of value in all classes of consumers from the super-rich to the poor. C Krishniah Chetty Group of Jewellers: located at 6 magnificent showrooms & boutiques across Bengaluru, is a touch of Youth, Class, Sophistication & Simplicity of a new age jeweller! With a team comprising the three generations of the family and a team with an average age that is younger than 35 years, the Group carries forward a legacy with innovation and ideas that have set it apart.  The iconic Bengaluru family who dealt with the erstwhile British gentry, the Nizam of Hyderabad and several other kingdoms of South and Central India now continues to bring you modern and the newest avatars in all our showrooms. For the first time in this industry, Touchstone West offers a ‘Jewellery Crafting Studio’ for its exclusive clientele to view jewellery in the making.

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