TRADERS launch logo for promotion of Made in India products through e-commerce

Spelling out its firm resolve to bring the e-commerce business of India into the fold of the trading community, the Confederation of All India Traders (CAIT) has launched the logo of its upcoming e-commerce portal “BharatEMarket” with an object of clubbing physical trade with the growing e-commerce market of India. Inserting the tag line “Mere liye, Mere Desh ke liye”, in the logo, the CAIT made its intentions clear to take forward the vision for “vocal on local” and Atmanirbhar Bharat of Prime Minister  Narendra Modi in the e-commerce ecosystem of the Country. The CAIT made a strong declaration that no goods of Chinese origin will be sold on Bharatemarket. The portal will be launched in the month of December 2020. The name itself is the symbol of true Indian sentiments whereas the background jhola or the bag shows India’s traditional way of shopping and its pure Khadi spirit to link the portal with the common man of the Country. The font and fast color scheme used in the logo constitute modern India and will attract the youth consumers of the Country towards the portal. The logo has been prepared by one of the top Branding & Communication of the Country R.K.Swamy BBDO who are the branding & communication partner of Bharatemarket. Internationally acclaimed Vastu expert Dr. Khushdeep Bansal along with Mr. Pradeep Singhal, Chairman, All India Transport Welfare Association, Mr. Dhairysheel Patil, President, All India FMCG Distributors Association, Mr. Pankaj Mohindroo, Chief of India Cellular & Electronics Association, Mr. Arvinder Khurana, President, All India Mobile Retailers Association & Mr. Naresh Sirohi, President,  Bhartiya Kisan Sangathan jointly launched the Logo. Senior officials of MasterCard, Amway, Tally, HDFC Bank, Shriram Group, & payment Gateway Company Razor Pay also attended the launching ceremony. Prominent trade leaders of all States also joined the launch in large numbers through the Video Conference. CAIT President Bhartia & General Secretary Praveen  Khandelwal said that technology has given a boost to digital payment, hyper-local logistics, analytical customer engagement and digital advertisement and has further given boost to new innovative ideas in the field of e-commerce. Bhartia & Khandelwal called upon the Central Government to bring e-commerce policy soon with a fundamental to have a strong Regulatory Authority to control and check the ongoing monopoly of the foreign e-commerce Companies who have badly distorted the domestic e-commerce business in India. The CAIT has also urged the Government to bring a new Press Note in place of Press Note No.2 in the FDI policy in order to remove anomalies and disparities of Press Note No.2.

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